A friendly biscuit stimulates trial - a big part of the job of experiential activity is increasing impact and therefore getting noticed. But how does the branded experience actually impact on subsequent shopper behaviour?
Genius example of diversification where a smart local greengrocer is now offering up a juice bar using the fruit it retails at the front
Great books for cooks - sodokus and cross words? Retailers from head office to the shop floor need to put the shopper at the heart of their operational challenges
Probably the most famous on pack promotion that has inspired many brands globally. Smart, compelling and very very popular...
It didn't seem long ago retailers were saying look in store, shop online
Why is value just about price? It's where retailers are falling short by underperforming on the experience and even quality
Not many better places to go to get a truly branded experience than via one of Chanel's cosmetics consultants